People Are Increasingly Turning To Social Over Search

To be clear, people are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing.
Are you getting more traffic from social media than you were a year ago? How’s it looking compared to search? 
There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.


SEO Budgets Grow, Google Tells You What To Avoid



Google has been making SEO more difficult for years, and perhaps that's why a new study from SEMPO, the world's largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available online information that has spread across the web over the past decade or so. 

Are you spending more or less on SEO than you were a year ago? 
Let us know in the comments
. 


Now It’s Even Harder To Get First-Page Google Rankings
It seems like the chances for sites to get their content into organic Google search results is continuing to decrease. In a recent article, we looked at some of the recent changes Google has made to its algorithm, including things to make it better at natural language, give it a decreased dependence on keywords, and giving users more direct answers, and therefore not having to direct them to other sites as much.

3 Onsite SEO Touchups SEO is never done

"SEO is never done" is a phrase that is thrown around a lot, mostly because it's true! However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. SEO is about more than developing inbound links! Without a well optimized link to send traffic to, all your hard work offsite is just going to waste. Don't let your onsite SEO go years before you revisit it. Here are 3 quick onsite SEO touchups you can do today to make sure your site is in top SEO shape:

Ten Surefire Marketing Tips That Will Improve Your Website  Conversions

Like millions of other people, I'm a huge NFL football fan (go Giants), and the one thing I've learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there's a very thin line between success and failure - winnĂ­ng and losing.

And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That's not a theory - statistics bear that out. In sports, mistakes are the wild card - the great equalizer. You can have the greatest team and game plan in the world, but if you make mistakes and don't execute your game plan, it will be all for naught. You will lose. Mistakes prevent you from performing up to your potential and winnĂ­ng the game.

11 Proven Ways to Turn Your Website Visitors Into Buyers

Learning to turn your website visitors into buyers is a skill that every internet marketer should acquire. Do you have a website or a blog you are promoting? Are you satisfied with the behavior of the people who visit your website? Do they come and disappear without accomplishing the desired actions you expect them to perform such as filling in a form, buying a product or signing up for the program you promote? How much time do they spend when they visit your site?

If your responses to the above questions are in line with your expectations, then you are probably one of the lucky few website owners or marketers with the skill and ability to turn your website visitors into buyers. But if you still find hardships in this, like many other marketers, it's high time you tested the following tips for improvement.

17 Ways to Make Sure Your Website is Working for You


Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.

Your website acts as a "storefront." You should put as much thought and care into your website as you would to the display in your store's window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:


SEO Things to do in the First Year of Your Site's Life


By now, most site owners realize the importance and value of SEO in the development and growth of their site. A properly optimized site is going to rank better in the search engines, see more targéted traffic being directed over, have a higher conversion rate and much more. However, SEO is incredibly long term and nothing can rush time. It takes time for a site to build a good trust factor with the search engines and until that happens, most of your off-site SEO efforts are going to produce minimal results.

If you recently launched your site and are already looking into SEO, here are 5 things you should focus your time and energy on.

Reorganizing Your Website Link Architecture.

If you have not been getting the web results that you desire, then it could be that Google and other major search engines are having trouble crawling your site.
 
By "crawling your site," that means they have a difficult time indexing the content that is on your web page.

One of the most common problems for this is poor website link architecture. Just what is link architecture?

Google Android Market In-App Billing Launched

Google Inc. includes the ability for allowing developers to sell digital content within Android Market apps, posted in a company blog on Tuesday.
The in-app billing aims to offer Android developers a new alternative to earn more money, where they can sell a wide range of content, including virtual content like game levels or parts, and media files or photos, but the mode of payment is still the same.
Google will have a 30% share of in-app billing, similar to that of a standard app purchase.
Android SDK offers a sample app, demonstrating the operation to help developers integrate billing into their respective apps.

Google Android App Developers Allowed to MakeMore Money

When talking about the Android Market or the Android app developer community, consumers would usually expect the availability of free apps in massive amounts, reducing the monetization of products, especially when free counterparts exist.
On Wednesday, Google announced that things would change as a new software development kit (SDK) designed for an in-app purchase is now available for Android app developers, a move that allows in-app payments possible for activating premium versions, downloading game levels, unlocking features, and using virtual currency on a particular app or game.


Google AdWords Receives Phone Support



For quite a while now, Google has provided an easy way for advertisers to spend in the company’s popular AdWords program, however, advertisers find it hard to receive answers to certain queries, which is about to change with the Internet giant announcing phone support for the service.

Google Blames Spam for Poor Search Results

 


 google blames spam for poor search results 300x300 Google Blames Spam for Poor Search Results
Over the last couple of months, bloggers, critics and users made complaints on Google for bringing search results of poor quality, which the Internet giant takes as Web spam, defined as junk search results popping up when sites deceive Google Search to reach top ranking through ominous search engine optimization (SEO) methods.

4 Ways to Make Your Website More Appealing for People



One-sided conversations are seldom interesting. Why? Because nobody wants to listen to some guy ramble on about his high school football days or his new sports car. They want to have a conversation.
The same is true for marketing. If your website is all about "me, me, me," you will bore visitors. On the other hand, a good, balanced website can become a lead generation machine. Think about these four principles when you decide how to revamp your website:


Smart Speaking, Deep Writing About Shallow Reading, & Great SEO Content

So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me.

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