Posted by |
Labels:
Google Article,
Google Articles,
Google PLAs,
Google SEO Guide,
Internet Marketing,
Marketing Tips,
Text Ads
|
at
2:51 AM
|
0
comments
Google PLAs Proving Way More Effective Than Text Ads
Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well.
Have you seen improved performance with PLAs? Let us know in the comments.
A new Kenshoo report about global online retail in 2012, covers search advertising trends around the world. The firm analyzed data of its own clients, which include advertisers and agencies, managing paid search programs for the retail vertical across Australia, China, France, Germany, Japan, the U.S. and the U.K. They tracked impressions, clicks, conversions and revenue for over a year – from November 2011 to December 2012.
