Showing posts with label Google Article. Show all posts
Showing posts with label Google Article. Show all posts

Google PLAs Proving Way More Effective Than Text Ads

Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well.
Have you seen improved performance with PLAs? Let us know in the comments.
A new Kenshoo report about global online retail in 2012, covers search advertising trends around the world. The firm analyzed data of its own clients, which include advertisers and agencies, managing paid search programs for the retail vertical across Australia, China, France, Germany, Japan, the U.S. and the U.K. They tracked impressions, clicks, conversions and revenue for over a year – from November 2011 to December 2012.

Should Google Use Link Disavow As A Ranking Signal
Last month, as you may know, Google introduced its Link Disavow tool, after dropping a hint that it would do so months prior. What we didn't know until this past week, however, is that there is a possibility that Google will use the data it gets from the tool as a ranking signal. 

Should data from the link disavow tool be used to rank sites in Google? Let us know what you think. 

First off, to be clear, Google is not currently getting any ranking signals from the tool. In the future, however, that may change. Danny Sullivan shared a Q&A with Matt Cutts in which he did not rule out the possibility. Sullivan asked him if "someone decides to disavow link from good sites a perhaps an attempt to send signals to Google these are bad," is Google mining this data to better understand what bad sites are?

Google Android Market In-App Billing Launched

Google Inc. includes the ability for allowing developers to sell digital content within Android Market apps, posted in a company blog on Tuesday.
The in-app billing aims to offer Android developers a new alternative to earn more money, where they can sell a wide range of content, including virtual content like game levels or parts, and media files or photos, but the mode of payment is still the same.
Google will have a 30% share of in-app billing, similar to that of a standard app purchase.
Android SDK offers a sample app, demonstrating the operation to help developers integrate billing into their respective apps.


Google AdWords Receives Phone Support



For quite a while now, Google has provided an easy way for advertisers to spend in the company’s popular AdWords program, however, advertisers find it hard to receive answers to certain queries, which is about to change with the Internet giant announcing phone support for the service.

Five Google Webmaster Tweaks to Optimize Your Rankings

With the ever expanding feature set of Google’s Webmaster Tools, it’s easy to miss some of the more essential settings and tools that can help you achieve top rankings.
In this post, I’ll cover 5 tips which will give your site the best chance of ranking well.

Who Are Google Instant's Golden Winners?

Google's new Instant real time search has sent massive shock waves through the online SEO and search engine market community.
If you're a webmaster or an online marketer you're probably checking your stats/traffic/conversion numbers like never before - Google sure knows how to make everyone dance!

Google Instant - Instantly Changing the Way We Search?

Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type.

According to the product page it intends to bring:

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