Showing posts with label SMX. Show all posts
Showing posts with label SMX. Show all posts


Day 2 of SMX West began with a keynote from Danny Sullivan, the Editor-in-Chief of Search Engine Land. His topic… the state of search marketing.

The Search Quake
People’s attention to search engines waned during the explosion of Facebook and Twitter; it was no longer the new, cool kid on the block. But people still search and in recent months, the attention has been refocused.
Search in the news recently:


The final session of SMX West day 2 (yesterday) centered around searcher behavior, specifically in regard to how users search on computers, TV, and mobile devices.

Shari Thurow with Omni Marketing Interactive focused in part on discovering how people interact with different devices. Some options for conducting research include:
  • Log file analysis can show data about how people search, what they search for, and how they interact with the results.


The final day of SMX West included a panel of experts speaking about search spam, those people trying to game the search engines to get top search rankings even though they are providing a poor user experience.
Moderated by Danny Sullivan, the panel included Sasi Parthasarathy of Bing, Matt Cutts of Google, and Rich Skrenta of Blekko. The group covered two main topics: what search engines consider to be spam, and what they do about it.

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