Google Claims To Be “Very Resistant” To Negative SEO

Negative SEO has been a big topic in the search industry this year, particularly since the Penguin update and Google’s link warnings to webmasters. Many have wondered how easy it would be for their competitors to trick Google into making their sites look like parts of “bad neighborhoods’”.
Have you seen examples of Google allowing negative SEO to take place? Let us know.
For all Google has done to combat search spam, and talk about issues more openly with webmasters, concerns about negative SEO still linger.
It didn’t help much when Google changed the wording in its Webmaster Tools help center to make it seem more possible that this could happen.

Four Things To Forget In SEO 

But not everyone seems to grasp the fact that it's an ever-changing field of marketing. As search evolves so do the complex algorithms the search engines use to determine which sites are relevant to which search terms. 

Why the constant changes? 

That's mainly down to the less than white SEO 'experts' out there who find a technique to boost their website's rankings and exploit it. 

For example, as a result of websites with poor content that wasn't relevant, Google's Panda came along. Hot on its heels was the mighty Penguin to battle against keyword stuffers, cloaking, duplicate content and those participating in link schemes. 

Get Them To Dig In And See What You've Got

 

It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got.

Below are a handful of tactics that can help visitors find what they are looking for, consume more content and enjoy a more engaged experience overall.

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