You must have heard it said many times over that traffic is the lifeblood of any internet business. Of all traffic sources, search engine optimization (SEO) is about the most enduring and effectively, cheapest means in the long run. In comparison with pay per click for example, the traffic the marketer generates from search engine optimization (SEO) recurs unlike pay per click where the traffic generated virtually grinds to a halt as soon as the marketer’s expenditure on his advertisement stops. This makes search engine optimization a much sought after means of traffic generation by most marketers.

Your search engine ranking is the position of your website on any particular search engine (Google, Yahoo, MSN, etc).

Because search engines favor the high-ranking sites, you need to check your search engine ranking continuously and find ways to improve your ranking. There are many free tools that can allow you to do this. Page ranks range from 1 to 10, with 10 being the highest (and virtually impossible to achieve). Even a rank of 1 on Google is considered high.