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Multi-Platform,
Searcher Behavior,
SMX,
SMX West 2011
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The final session of SMX West day 2 (yesterday) centered around searcher behavior, specifically in regard to how users search on computers, TV, and mobile devices.
Shari Thurow with Omni Marketing Interactive focused in part on discovering how people interact with different devices. Some options for conducting research include:
- Log file analysis can show data about how people search, what they search for, and how they interact with the results.
