Showing posts with label Google SEO Guide. Show all posts
Showing posts with label Google SEO Guide. Show all posts

Will Google Ever Stop Dominating Search?

Google stock is currently taking a hit after reaching an all-time high last month. Any number of factors could be contributors to this, but some think it’s directly related to people’s decreased dependence on finding information with Google.
Can Google keep its edge in search for the long term? Let us know what you think.
Forbes, for example, has a piece out today called “Four Reasons Google’s Stock Is Slowing Down“. The first two reasons listed in this article are directly related to this issue: 1. Losing search market share and 2. Shift to mobile search.”

Will You Miss Google Reader? Clearly, Many Will.

I was out on leave when the news came out: Google is killing Google Reader. No! Why? No!

Should Google kill Google Reader? Will you miss it? Let us know what you think or if you care in the comments.

So here I am back to work. Immediately, I've already been using Google Reader like all day. The truth is, I was already using it every day while I wasn't working as well. That's because it's one of the things on the Internet that I use the most. So, you can imagine, I'm not incredibly happy about the news. I mean, I don't agree with Hitler on many things, but I think he has this one spot on. 

A little over a month ago, Google Reader users were experiencing some usability issues with the product, and Google didn't seem to care much about fixing it quickly. Little did we know at the time that this was a foreshadowing of what was to come. 

Google PLAs Proving Way More Effective Than Text Ads

Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well.
Have you seen improved performance with PLAs? Let us know in the comments.
A new Kenshoo report about global online retail in 2012, covers search advertising trends around the world. The firm analyzed data of its own clients, which include advertisers and agencies, managing paid search programs for the retail vertical across Australia, China, France, Germany, Japan, the U.S. and the U.K. They tracked impressions, clicks, conversions and revenue for over a year – from November 2011 to December 2012.

7 Small Business SEO Tips and Techniques
Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Here are seven small business SEO tips to help earn more business through traditional organic search rankings.

1. Onsite SEO is Necessary But Not Sufficient

Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.

Google Claims To Be “Very Resistant” To Negative SEO

Negative SEO has been a big topic in the search industry this year, particularly since the Penguin update and Google’s link warnings to webmasters. Many have wondered how easy it would be for their competitors to trick Google into making their sites look like parts of “bad neighborhoods’”.
Have you seen examples of Google allowing negative SEO to take place? Let us know.
For all Google has done to combat search spam, and talk about issues more openly with webmasters, concerns about negative SEO still linger.
It didn’t help much when Google changed the wording in its Webmaster Tools help center to make it seem more possible that this could happen.

Four Things To Forget In SEO 

But not everyone seems to grasp the fact that it's an ever-changing field of marketing. As search evolves so do the complex algorithms the search engines use to determine which sites are relevant to which search terms. 

Why the constant changes? 

That's mainly down to the less than white SEO 'experts' out there who find a technique to boost their website's rankings and exploit it. 

For example, as a result of websites with poor content that wasn't relevant, Google's Panda came along. Hot on its heels was the mighty Penguin to battle against keyword stuffers, cloaking, duplicate content and those participating in link schemes. 


SEO Budgets Grow, Google Tells You What To Avoid



Google has been making SEO more difficult for years, and perhaps that's why a new study from SEMPO, the world's largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available online information that has spread across the web over the past decade or so. 

Are you spending more or less on SEO than you were a year ago? 
Let us know in the comments
. 


17 Ways to Make Sure Your Website is Working for You


Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.

Your website acts as a "storefront." You should put as much thought and care into your website as you would to the display in your store's window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:



Google AdWords Receives Phone Support



For quite a while now, Google has provided an easy way for advertisers to spend in the company’s popular AdWords program, however, advertisers find it hard to receive answers to certain queries, which is about to change with the Internet giant announcing phone support for the service.

How do you improve page rank fast?
You must have heard it said many times over that traffic is the lifeblood of any internet business. Of all traffic sources, search engine optimization (SEO) is about the most enduring and effectively, cheapest means in the long run. In comparison with pay per click for example, the traffic the marketer generates from search engine optimization (SEO) recurs unlike pay per click where the traffic generated virtually grinds to a halt as soon as the marketer’s expenditure on his advertisement stops. This makes search engine optimization a much sought after means of traffic generation by most marketers.

5 Tips to Get a Page 1 Ranking on Google

Getting on the first page of Google is every Internet Marketers dream. Let’s face it, page one equals more visitors which could convert into more sales.
The good news is that you do not need a PhD in Search Engine Optimization to get on page one. All you need to do is follow these 5 simple tips.

Google Page Rank : What You Need to Know


Now that you’ve got your new website up and running, it’s time to start building your Google Page Rank, or "PR". Page rank is the value that Google gives your site, measured by how many quality links are pointing back to your site, or how popular your site is. The more links you have pointing back to your site, namely quality links from sites with a higher PR, the higher your site will be ranked in Google’s search engine.

Google Launches URL Shortener with SEO Impact to Public


Forget about Bi.tly or Tiny URL, Google’s new URL shortening service, Goo.gl has just been launched to the public.
Goo.gl comes with its own site (http://goo.gl) and some cool analytics.
For those that don’t know what a URL shorterner is, it’s a service that takes really long URLs like this:and shortens them to:

Five Google Webmaster Tweaks to Optimize Your Rankings

With the ever expanding feature set of Google’s Webmaster Tools, it’s easy to miss some of the more essential settings and tools that can help you achieve top rankings.
In this post, I’ll cover 5 tips which will give your site the best chance of ranking well.

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