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Search Engine Spam,
SMX,
SMX West 2011,
What is Spam
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The final day of SMX West included a panel of experts speaking about search spam, those people trying to game the search engines to get top search rankings even though they are providing a poor user experience.
Moderated by Danny Sullivan, the panel included Sasi Parthasarathy of Bing, Matt Cutts of Google, and Rich Skrenta of Blekko. The group covered two main topics: what search engines consider to be spam, and what they do about it.
