Google PLAs Proving Way More Effective Than Text Ads

Posted bySyed Muhammad Ali | Labels: , , , , , , | at 2:51 AM | 0 comments

Google PLAs Proving Way More Effective Than Text Ads

Say what you want about Google’s transition from the free-to-list Google Product Search to the paid inclusion model of Google Shopping, but the product listing ads (PLAs) that Google Shopping is based on are performing quite well.
Have you seen improved performance with PLAs? Let us know in the comments.
A new Kenshoo report about global online retail in 2012, covers search advertising trends around the world. The firm analyzed data of its own clients, which include advertisers and agencies, managing paid search programs for the retail vertical across Australia, China, France, Germany, Japan, the U.S. and the U.K. They tracked impressions, clicks, conversions and revenue for over a year – from November 2011 to December 2012.

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7 Small Business SEO Tips and Techniques

Posted bySyed Muhammad Ali | Labels: , , , , | at 10:19 PM | 0 comments

7 Small Business SEO Tips and Techniques
Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Here are seven small business SEO tips to help earn more business through traditional organic search rankings.

1. Onsite SEO is Necessary But Not Sufficient

Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.

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Google Claims To Be “Very Resistant” To Negative SEO

Posted bySyed Muhammad Ali | Labels: , , , , , | at 2:40 AM | 0 comments

Google Claims To Be “Very Resistant” To Negative SEO

Negative SEO has been a big topic in the search industry this year, particularly since the Penguin update and Google’s link warnings to webmasters. Many have wondered how easy it would be for their competitors to trick Google into making their sites look like parts of “bad neighborhoods’”.
Have you seen examples of Google allowing negative SEO to take place? Let us know.
For all Google has done to combat search spam, and talk about issues more openly with webmasters, concerns about negative SEO still linger.
It didn’t help much when Google changed the wording in its Webmaster Tools help center to make it seem more possible that this could happen.

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SEO Techniques That You Should Forget About

Posted bySyed Muhammad Ali | Labels: , , , | at 2:25 AM | 0 comments

Four Things To Forget In SEO 

But not everyone seems to grasp the fact that it's an ever-changing field of marketing. As search evolves so do the complex algorithms the search engines use to determine which sites are relevant to which search terms. 

Why the constant changes? 

That's mainly down to the less than white SEO 'experts' out there who find a technique to boost their website's rankings and exploit it. 

For example, as a result of websites with poor content that wasn't relevant, Google's Panda came along. Hot on its heels was the mighty Penguin to battle against keyword stuffers, cloaking, duplicate content and those participating in link schemes. 

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7 Ways to Increase Engagement on Your Website

Posted bySyed Muhammad Ali | Labels: , , , | at 5:15 AM | 0 comments

Get Them To Dig In And See What You've Got

 

It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got.

Below are a handful of tactics that can help visitors find what they are looking for, consume more content and enjoy a more engaged experience overall.

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Should Google Use Link Disavow As A Ranking Signal

Posted bySyed Muhammad Ali | Labels: , , , , , | at 3:19 AM | 1 comments

Should Google Use Link Disavow As A Ranking Signal
Last month, as you may know, Google introduced its Link Disavow tool, after dropping a hint that it would do so months prior. What we didn't know until this past week, however, is that there is a possibility that Google will use the data it gets from the tool as a ranking signal. 

Should data from the link disavow tool be used to rank sites in Google? Let us know what you think. 

First off, to be clear, Google is not currently getting any ranking signals from the tool. In the future, however, that may change. Danny Sullivan shared a Q&A with Matt Cutts in which he did not rule out the possibility. Sullivan asked him if "someone decides to disavow link from good sites a perhaps an attempt to send signals to Google these are bad," is Google mining this data to better understand what bad sites are?

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People Are Increasingly Turning To Social Over Search

Posted bySyed Muhammad Ali | Labels: , , , | at 11:05 PM | 0 comments

People Are Increasingly Turning To Social Over Search

To be clear, people are still turning mostly to search for seeking the answers to their questions. However, the gap between search and social networks is narrowing.
Are you getting more traffic from social media than you were a year ago? How’s it looking compared to search? 
There are plenty of sites out there that are getting more traffic from social media sites than they are from search engines. In fact, Google’s constantly changing algorithm almost demands that sites diversify their traffic sources and rely less on Google (the clearly dominant search engine) for the bulk of their traffic.

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SEO Budgets Grow, Google Tells You What To Avoid

Posted bySyed Muhammad Ali | Labels: , , , | at 1:07 AM | 0 comments


SEO Budgets Grow, Google Tells You What To Avoid



Google has been making SEO more difficult for years, and perhaps that's why a new study from SEMPO, the world's largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available online information that has spread across the web over the past decade or so. 

Are you spending more or less on SEO than you were a year ago? 
Let us know in the comments. 

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Now It’s Even Harder To Get First-Page Google Rankings

Posted bySyed Muhammad Ali | Labels: , , , | at 1:14 AM | 0 comments

Now It’s Even Harder To Get First-Page Google Rankings
It seems like the chances for sites to get their content into organic Google search results is continuing to decrease. In a recent article, we looked at some of the recent changes Google has made to its algorithm, including things to make it better at natural language, give it a decreased dependence on keywords, and giving users more direct answers, and therefore not having to direct them to other sites as much.

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3 Onsite SEO Touchups SEO is Never Done

Posted bySyed Muhammad Ali | Labels: , , , , | at 7:50 AM | 1 comments

3 Onsite SEO Touchups SEO is never done

"SEO is never done" is a phrase that is thrown around a lot, mostly because it's true! However, when most people talk about the continuation of a SEO campaign, they are usually referring to offsite link building. SEO is about more than developing inbound links! Without a well optimized link to send traffic to, all your hard work offsite is just going to waste. Don't let your onsite SEO go years before you revisit it. Here are 3 quick onsite SEO touchups you can do today to make sure your site is in top SEO shape:

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Ten Surefire Marketing Tips That Will Improve Your Website Conversions

Posted bySyed Muhammad Ali | Labels: , , , , | at 8:38 AM | 0 comments

Ten Surefire Marketing Tips That Will Improve Your Website  Conversions

Like millions of other people, I'm a huge NFL football fan (go Giants), and the one thing I've learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there's a very thin line between success and failure - winníng and losing.

And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That's not a theory - statistics bear that out. In sports, mistakes are the wild card - the great equalizer. You can have the greatest team and game plan in the world, but if you make mistakes and don't execute your game plan, it will be all for naught. You will lose. Mistakes prevent you from performing up to your potential and winníng the game.

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11 Proven Ways to Turn Your Website Visitors Into Buyers

Posted bySyed Muhammad Ali | Labels: , , , | at 4:42 AM | 1 comments

11 Proven Ways to Turn Your Website Visitors Into Buyers

Learning to turn your website visitors into buyers is a skill that every internet marketer should acquire. Do you have a website or a blog you are promoting? Are you satisfied with the behavior of the people who visit your website? Do they come and disappear without accomplishing the desired actions you expect them to perform such as filling in a form, buying a product or signing up for the program you promote? How much time do they spend when they visit your site?

If your responses to the above questions are in line with your expectations, then you are probably one of the lucky few website owners or marketers with the skill and ability to turn your website visitors into buyers. But if you still find hardships in this, like many other marketers, it's high time you tested the following tips for improvement.

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17 Ways to Make Sure Your Website is Working for You

Posted bySyed Muhammad Ali | Labels: , , , , , | at 10:40 PM | 1 comments

17 Ways to Make Sure Your Website is Working for You


Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.

Your website acts as a "storefront." You should put as much thought and care into your website as you would to the display in your store's window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:

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5 SEO Things to do in the First Year of Your Site's Life

Posted bySyed Muhammad Ali | Labels: , | at 6:59 PM | 0 comments

SEO Things to do in the First Year of Your Site's Life


By now, most site owners realize the importance and value of SEO in the development and growth of their site. A properly optimized site is going to rank better in the search engines, see more targéted traffic being directed over, have a higher conversion rate and much more. However, SEO is incredibly long term and nothing can rush time. It takes time for a site to build a good trust factor with the search engines and until that happens, most of your off-site SEO efforts are going to produce minimal results.

If you recently launched your site and are already looking into SEO, here are 5 things you should focus your time and energy on.

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Reorganizing Your Website Link Architecture

Posted bySyed Muhammad Ali | | at 8:47 PM | 0 comments

Reorganizing Your Website Link Architecture.

If you have not been getting the web results that you desire, then it could be that Google and other major search engines are having trouble crawling your site.
 
By "crawling your site," that means they have a difficult time indexing the content that is on your web page.

One of the most common problems for this is poor website link architecture. Just what is link architecture?

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